Improving the
Online Experience
I have a passion for user-centered design and iterative design processes. I have over twenty years of design experience.
I enjoy improving the design and usability of native applications, enterprise software and web-based applications.
I have been successful both as a senior individual contributor and as a team manager. I have successfully managed several projects from start to finish. My design process includes comparative and data analysis, gathering requirements, defining and documenting feature specifications, and then developing and testing designs by creating interaction wire frames and HTML mock-ups.
The images here are offered as highlights to indicate the kind of work I have done. Detailed examples are available upon request.
Recent Work:
Second Life Virtual Goods
Second Life is an online 3D virtual world imagined and designed by the users (known as "residents"). Second Life is a pioneer in the market of "virtual goods" and is the only complete virtual goods marketplace that has a currency that can be freely exchanged for US Dollars.
The Second Life economy is based on virtual land, resident created virtual goods and the Linden Dollar the currency used to facilitate the economy. I am the user experience designer responsible for the end to end experience of all three of these pillars both on the web and within the Second Life World.
The primary source of income for Second Life is the sale and maintenance of virtual land.
In 2009 I partnered with Product Managers, Developers and visual design to redesign the Second Life Land Store. The Land Store is an ecommerce site where residents can purchase private islands from Linden Lab. The original site was a challenge for even experienced users. This redesign was a significant move forward for making virtual land easier to understand and to purchase.
I have included highlights from the Land Store Project below.
Project: Second Life Land Store
Challenge: Present the concept and the values of virtual land and to provide a frictionless shopping experience for a complex product.
Skills Used: Information Design, Interaction Design, Document Authoring, Presentation Skills, Rapid prototyping
Below: Samples of the site before the redesign.
Example One: Land Store Gateway Page
Below: Samples of the site before the redesign.
Example Two: Land Store "Add to Cart" Form
Below: Schematic of the Land Store Gateway Page redesigned
Below: Screen shot of the Land Store Gateway Page completed
Below: Schematic of the Land Store Product Detail Page redesigned
Below: Screen shot of the Land Store Product Detail Page completed
